Designing web sites involves several skilled disciplines from type to layout & colour. Colour is especially vital as it provides the first impression to the user. the right colours can create a good experience for the user, while incorrect colours can have a bad impact. To create a good site, the website designer needs to know how colours affect people. people often subconsciously react to colours and associate them with different emotions & feelings.Colours don’t just stir up emotions & feelings that could influence how a website is seen but they can also be cleverly used to direct users to certain sections of your website. Every single colour that you can think of can be used on the web these days, so picking the right colours can be a huge task. here is a fast summary of how some colours provoke certain reactions.
Red is linked to strength, fire, blood & lust. if used sparingly on a pale background, it can draw attention & highlight. Blue is the most frequently used colour & it can symbolize confidence, loyalty & royalty.
The colour green can be linked to feelings of durability, safety & harmony. it’s also a laudable colour to use to emphasize calm & relaxation. Linked with feelings of cold, royalty, peace and air, blue is the best-known colour for corporate web sites. It creates the opposite reaction to red. Green symbolizes nature, environment, peace and luck. Green is a good colour to use to create a calming effect. Standing for joy, happiness, warning and energy, yellow has a similar effect to red, although it is not as top. can be used to raise awareness of areas of a site. However, if it’s used too much, it can be overpowering. Grey can be linked with respect, humility, decay and boredom. it’s used heavily to create shiny gradients in designing for the internet to give a professional, modern feel to a site Orange is related strongly to spirituality and healing .
It’s the colour that symbolizes Buddhism and it has a soothing energy about it. it’s a bold colour that’s not as lively as yellow yet not a deep as red. Brown, especially the lighter end of the spectrum can have a calming effect. Beige is also a top colour in designing for the web because it provides an earthy & relaxed feel. it might also mean tradition, poverty & mother earth. Grey can be associated with refinement, innovation & the future. The paler side is similar to white in that it’s a admirable colour to use on a website’s background to form a sense of space & modernism.Knowing the psychology of colour could give designers the upper hand when you’re designing for a client. simply knowing which colours create which effects can drive a website to success. there’s nothing worse than creating a great looking website but does not connect with the site user. using colour cleverly to create feeling, contrast and balance can change a rubbish website into a great one.